Landora Svensk kvalitetsfärg

Svensk kvalitetsfärg

Over the first 10 years our products were hardly ever sold directly to the consumer and our name was never seen on the packages.

But, like all talented members of a chorus line, we had a dream of taking centre stage, one day.

The paint factory that entered the limelight.

Landora Färgindustri commenced trading some 27 years ago. The founders came from companies specialising in producing technically sophisticated paint products. So, it followed that Landora came to focus on producing highly specialised products.

Paint for swimming pools, original linseed-oil paint products and other sorts of paints, which were particularly difficult to produce and required exceptional technical know how, formed the basis for Landoras product range. So, a strong focus on product development, long-term testing and quality certification has over the years become the very foundation for the Landora policy.

We had this idea.

Painting should become easier, more user friendly. We wanted to simplify the act of painting. We asked ourselves....

Firstly: With high quality, user-friendly products, surely anyone can paint their house, inside or outside?

Secondly: Do people really need 5000 colours to choose from? Or does it lead to indecisiveness and to disappointment, because the final result of a decision in the shop based on a tiny colour sample does not match the expected outcome?

Thirdly: Why do the product names have to be so technical and non informative? And why are the instructions on the tins so complicated?

Today we have become a centre stage performer.

Our response, was to develop a complete range of paint products for the DIY market.
We offered the customers a range of attractive factory mixed shades in transparent tins.

People in the professional paint industry shook their heads when we started to sell Landora products in supermarkets and shopping malls. But the consumers approved. Prices could be kept at an attractive level and buying paint and applying it became easy.

We designed and created the Landora paint shop concept, which is now found in close to a hundred, major outlets, around Sweden. At ICA Maxi, Cheapy and many other major stores, the Landora paint shops are giving the end user an unparalleled customer service.

We have turned an industry on its head. We have challenged the conservative values of an industry where little has changed over the last 50 years. These days, nobody frowns at us anymore. Quite the opposite, many other paint manufacturers are in the process of copying our concept. We, are in the process of developing it further.

Which is good news for all customers!